The first marketing campaign was sent to our non-segmented electronic mail list, while the second was sent to our segmented checklist (segmented by curiosity). The primary non-segmented electronic mail earned a formidable 42 % open fee and a four.5% click-by means of fee. Nonetheless, the segmented electronic mail campaign earned a 94% open charge and a 38% click on-by way of fee! I’d say it’s pretty priceless, wouldn’t you? And that is why so many marketers' are segmenting their emails, right? What's Email Marketing? How Are Marketing Emails Completely different from Gross sales Emails? Email marketing is the dominant channel for advertising and marketing communications when measured by ROI, reach, and volume, and the gap continues to widen. Don’t get left behind. Before sending marketing emails was commonplace, entrepreneurs used ads, fliers, coupons, and other distributed promotions so as to construct their audience and reach potential clients. Like all of us, the internet got smarter and higher with age